WHY SOFT SAVING RESONATES WITH GEN Z

Why Soft Saving Resonates With Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, conserve strongly, acquire a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Rather than focusing only on long-term accumulation, this generation is focusing on equilibrium, health

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